MXP4 today announces Basement Jaxx and Dave Stewart as the first British music acts to launch an interactive single based on its interactive digital music solution.

Basement Jaxx is using MXP4’s interactive single widget to showcase its brand new single, Raindrops, which was a new entry into the UK charts at number 21 on 28th June.

Fans can go online at www.basementjaxx.co.uk to use MXP4’s REMIX IT module - to play with remixes of Raindrops and create their own music experience.

Dave Stewart’s company, Weapons of Mass Entertainment, will be engaging fans at www.davestewart.com and www.myspace.com/thedavestewart with MXP4 interactive singles such as Cindy Gomez’ song ‘Again and Again’, which will include lyrics in three languages.

The Eurythmics’ single, Sweet Dreams, written with Annie Lennox, will allow fans to play DJ by switching between versions.

Dave Stewart says: “MXP4 have created a cool way to pack a load of information into a fun to use widget which is so easy to play and share.”

The MXP4 solution re-invents the ‘single’ experience by incorporating exclusive content, and enables fans to play with music in new ways, for instance remixing different versions of a track or muting vocals to create a karaoke version. All this, along with text such as cover notes and tour dates, comes together in one seamless music experience. Artists are also using the MXP4 solution to engage with fans by launching online ‘remix’ competitions.MIX IT: Take out specific instruments to play along or listen to different versions
SING IT: Re-discover lyrics and play with it by muting/adding the vocals
REMIX IT: Discover and play with remixes to create their own version
MAX IT: Discover a maxi extended version of a song and enjoy a different music experience each time they play a song.

Consumers can use different MXP4 modules to:

Albin Serviant, CEO of MXP4, says: “The adoption of our technology by such successful British artists gives us an exciting indication that the music industry is recognising the potential of the interactive music experience. The industry is evolving, whilst consumers want the opportunity to play with the music and consume it in new ways. MXP4 allows labels and artists to deliver that experience, whilst embracing new promotional and revenue opportunities. It’s great to see established British artists leading the way.”