Long Beach, CA – March, 2008 – Takeover Records has announced today the launch of Takeover Digital, a next generation digital record label at www.TakeoverDigital.com, based upon an innovative Dashboard System™ created by Iventa Corporation. The Dashboard System™ provides Takeover Digital with the ability to give each artist their own webpage—including customized display of the latest news, tour information, message boards, and streaming videos for purchase—resulting in a unique interactive experience for the customer. The software is completely integrated, giving artists the ability to sell merchandise, downloadable music files, and ringtones via text and side load, directly to their fan base.

“It is our mission to provide our artists with the ability to sell their own media and physical merchandise. Takeover royalty rates are sure to set new industry standards,” said Benjamin Harper, President of Takeover Digital. “Iventa has provided us with an “artist-module” based platform with endless possibilities. Unlike other labels and digital distributors, we are able to share with our artists detailed customer information and data. Artists will know where to tour and distribute CDs through proven and tested regional market data.”

Through a new concept called I-DEAL™, artists are issued a unique code which unlocks access to a submission form. A digital contract is issued online and an “artist module” is automatically created on the backend. Takeover is then notified via email and within hours, artists are contacted by a Takeover Agent.

“Through the Dashboard System™, we were able to provide Takeover Digital with a custom-made software system that gives their artists the ability to manage their own website, grow their fan base and pinpoint regional markets,” says Jamison Stafford, President of Iventa Corporation. “Artists are able to sell music, profile customers, and earn revenues at a higher volume online. Unlike any other software platform out there, no label has had a direct artist-to-label ‘data relationship.’”

“With Takeover Digital, we have the ability to do as we think,” says Harper.

About Takeover Digital

Takeover Digital is a next generation digital record label that empowers its artists with the ability and freedom to sell and market their own media and merchandise online. Takeover artists are able to set their own prices, build their fan base and pinpoint touring markets all through a unique customized website. Takeover recently launched I-DEAL™, an industry-changing way to sign bands through a state-of-the-art software platform. Takeover Digital is sure to change the entertainment industry with its revolutionary new way to sign and market artists. (Web: www.takeoverdigital.com)

About Iventa Corporation

Iventa is the global leader in web-enabled business management software. Iventa’s core platform, the Dashboard System™, provides world-class software solutions ranging from out-of-the-box small business e-commerce website templates to full-scale enterprise e-commerce, subscription, content management, email, marketing, CRM and loyalty systems. The Dashboard System™ can be fully managed or custom integrated into almost any infrastructure via a robust web service platform. With the Dashboard System™, non-technical users have full control over their business functions without ever learning a single line of code or writing HTML. Enterprise clients and businesses, who maintain technical staff, have the flexibility to completely customize the implementation of the Dashboard System’s™ broad range of web service enabled applications. The Dashboard System™ is available for single-use licensing or private-label/co-brand distribution via VAR’s and agent channels. (US: (888) 8-IVENTA; International: (310) 640-0330; Web: www.iventa.com)