CABO WABO RADIO: MISSION STATEMENT

To create the most exciting radio station in the world: A Whole Lotta Rock, A Helpin’ Of Country, All Party, All the Time. A south of the border style celebration 24 hours a day. Party Energy and a Party Attitude whenever you Listen. All up, All the Time. A fun-filled, feel-good, tequila-driven celebration seven days a week. Jalapeño Radio, Habanero Music…salt, lime, and a kick in the head every minute of the day. A radio station that delivers a Sammy Hagar attitude based on his quotes: “I believe in positive. Yin and yang, black or white. I’m an up guy. I’m not just a blind party person. I have a good time because I believe in it and I think it’s healthy to have fun in life.”

Cabo Wabo Radio is a new dominant International Music / Entertainment Brand synonymous with world wide quality, artistic innovation, and extraordinary music with a party attitude, a new, wide, horizontal niche of music programming consisting of stimulating, upbeat and exciting music generating a feel-good, have-a-great-time atmosphere you can tune into any time, day or night.

Its music is a hand-picked, specifically chosen, cross-section of musical styles without boundaries, delivering “Variations of Up” by programming everything from: 1. The classic, Sammy Hagar brand of feel-good Rock. 2. Timeless Rock Classics with party energy 3. The hottest, cutting-edge New Rock 4. Select party till you drop Country Rock music 5. Select Modern Rock from countries around the world.

Cabo Wabo Radio is simultaneously designed to be a global marketing vehicle to enhance and expand the “Cabo Wabo” brand Internationally: Cabo Wabo Tequila, the Cabo Wabo Cantinas, and all other future expansions of the branded identity.

It is a 24 hour a day, seven day a week advertising and promotional vehicle for both Sammy Hagar, and the Cabo Wabo brand, enhanced and driven by exciting, uplifting, feel-good music, humor, and attitude. Why? because music is a universal language which crosses national borders, and Sammy Hagar is an international brand based on having fun, the programming will have global appeal. Since Rock is the most widely accepted music in the world and English is one of the most widely accepted languages.

Cabo Wabo Radio will create its programming in English with one mission: To Deliver Feel Good, Rock Energy Music and Attitude to people everywhere without boundaries. Cabo Wabo Radio will also be seeking actively to (a) establish alignments with Internet entertainment and music sites around the world, (b) broadcast its programming on local radio stations around the world, (c) broadcast its programming on Satellite Radio, (d) offer Cabo Wabo merchandise around the world, (e) launch global marketing and promotion campaigns , and (f) attract global advertisers.

Cabo Wabo Radio’s primary objective demographic target is 18 – 49 years old. Its psychographic target is “young people of any age who enjoy the feel-good, party energy.” Cabo Wabo Radio is to build a global, national and local brand that is attractive to advertisers, radio stations, and listeners Cabo Wabo Radio’s is an attitude, and way of life. Don’t miss it!

***I Tuned in to the opening few days of the broadcast, and simply Cabo Wabo Radio ‘Fuckin’ Rocks’ Turn Up The Music Loud & Clear Nuff Said!

Jj*

www.myspace.com/cabowaboradiolive