BACARDI AND GROOVE ARMADA: PAP4 MODEL!

The latest stage of Groove Armada’s much previously reported partnership with Bacardi has been announced, and it involves encouraging fans to share the dance duo’s new EP on the net.

HOW IT WORKS:

First track is free… To unlock the second track uses have to share the first track with 20 people via facebook or other social networks or widgets / applications…

As the bots (Distribution Spiders) go out and track one is shared 200 times, Track three becomes available!

When the sharing of track one hits 2,000 cumulative shares, the fourt and final track is made available thus completing the EP.

So the moral is that the more you share the more you get for nothing, the band gets heard more, get’s played more…

The new EP is out this week, and fans are encouraged to share the tracks through a special Bacardi website, fans who do so will win access to additional tracks. The artists and their publishers won’t lose out, of course, because distribution of the tracks is being funded by the drinks brand.

Talking up the promotion, Groove Armada’s Andy Cato said: “Sharing music has always gone on. It’s giving music away that’s the problem. We wanted to come up with a 21st century version of what we used to do with cassette tapes. When you give music away for free it’s disposable. When you share it, it’s done with love”.

Go play: www.bliveshare.com